Industry: Direct Marketing (B2B)
Company: UK-based physical marketing agency
Solution Used: UUNA TEK iAuto Handwriting Machine
Results: 4× productivity increase, over 150 letters daily, autonomous batch processing
Background: Handwritten Letters as the Core of Our B2B Marketing Campaigns
At our UK-based direct marketing agency, we specialize in crafting creative, physical marketing campaigns for B2B clients. These campaigns often involve sending unusual items paired with personalized, handwritten letters that break through the digital noise.
Why handwritten letters?
- Higher open and response rates compared to email or digital ads
- Memorable and personal, making prospects feel truly seen
- Stronger lead engagement and deeper emotional connection
In our early days, every letter was manually handwritten—an effort that reflected our dedication but also consumed significant time and resources. As campaign volume scaled, handwriting by hand became unsustainable.
We upgraded to the iDraw 2.0, which increased our efficiency by 130%, allowing us to deliver more campaigns in less time. However, as client demand soared, we quickly outgrew the limitations of iDraw 2.0.
The Problem: Scaling Handwritten Outreach Without Losing Quality
While the iDraw 2.0 laid the foundation, it couldn’t keep up with our expanding campaign needs. We faced several bottlenecks:
Manual supervision required during each job
Difficulties handling multi-page or multi-item campaigns
Slow writing speeds limited the number of letters we could send each day
We knew it was time to evolve again.
The Solution: Upgrading to the UUNA TEK iAuto Handwriting Machine
After exploring various handwriting automation tools, we chose the UUNA TEK iAuto Handwriting Machine—and it revolutionized our operations.
Key Improvements:
- Output increased to 150+ handwritten letters daily
- Autonomous batch writing without manual intervention
- Seamless multi-page job handling
- Wireless file transfer for fast, efficient job submission
- Genuine handwritten appearance via font deformation technology
With the iAuto, we finally had a machine that could keep pace with our ambition.
How iAuto Transformed Our Letter Campaigns
4x Productivity Boost
Compared to the iDraw 2.0, the iAuto quadrupled our output while reducing manual touchpoints. We now complete campaigns that used to take days—in just hours.
Letters That Look Handwritten
UUNA TEK’s intelligent font deformation engine adds subtle imperfections to every letter stroke, producing output that feels handwritten, not printed.
Handles Multi-Page Jobs Effortlessly
Previously, long-form letters required tedious Inkscape file merging and precise supervision. The iAuto’s advanced software makes merging and printing multi-page letters easy—even for complex variable data printing.
Easy Wireless Setup & Integration
We quickly integrated the machine into our workflow. The Wi-Fi connection lets us upload files from any device, saving valuable time every day.
Setup & Software Learning Curve
While the iAuto software offers far more power than Inkscape, it does come with a learning curve—especially around:
Font deformation customization
- Multi-font coordination
- Handling complex datasets for variable data jobs
That said, once mastered, the software unlocks tremendous creative freedom and automation capabilities. We now create diverse, realistic handwriting styles for different clients and campaigns.
Pros & Cons of the UUNA TEK iAuto
Pros:
- Scales to 150+ handwritten letters per day
- Highly realistic output using font deformation
- Fully autonomous operation (no manual feeding)
- Efficient multi-page and dataset handling
- Wireless file uploads via Wi-Fi
- Ideal for bulk writing and personalization
Cons:
- Software requires training and testing
- Fonts may need tweaking for optimal realism
Final Verdict: A Game-Changer for Direct Mail Marketers
The UUNA TEK iAuto is now the backbone of our B2B marketing operation. It helped us scale our handwritten outreach without losing authenticity or control, all while reducing labor costs and human error.
If you’re in direct mail, event marketing, or personalized outreach, and you rely on handwriting to drive engagement—the iAuto is worth every penny. It will save you time, boost your output, and elevate the perceived value of every campaign you send.
Bonus: Photos of Our Campaigns in Action
Our team has documented campaign results and can share high-resolution photos or videos showing the iAuto in use. We’re also happy to share this case study and our experiences across our social media channels to help others considering handwriting automation.